our why and how

Welcome to AMIRA Collective, a fashion label born from the creative journey of founder Brooke Jones. Inspired by her love for fabrics, functional fashion, and the rich cultures she’s immersed herself in while traveling the world, Brooke’s vision evolved from sourcing beautiful designs for her boutiques to creating her own line—one that celebrates timeless, versatile pieces for women of all shapes and sizes, with a special focus on the modern digital nomad.

Our collections are thoughtfully designed for a life on the go, offering luxurious, comfortable pieces that travel as effortlessly as you do. From sizes XS to 3XL, each design embraces the freedom to move, with fits that flatter, flow, and adapt to different environments. Whether you’re exploring new cities or enjoying a quiet moment by the ocean, our garments move with you, letting you feel grounded yet free, wherever you are.

We’re known for our signature cotton-blend knitwear, made from soft natural fibers that feel incredible against your skin. By blending cotton with synthetic fibers, we create fabrics that are not only breathable and gentle but also durable and easy to care for—perfect for packing light and staying comfortable on your next adventure. The natural drape of our fabrics gives every piece a graceful, relaxed vibe, while our exclusive placement prints and custom-dyed hues add a unique, artistic touch to your wardrobe.

At AMIRA Collective, we believe that fashion should be a balance of beauty, function, and ethics. Our commitment to inclusivity, empowerment, sustainability, and ethical production is woven into everything we do. Each garment is brought to life through skilled craftsmanship in Indonesia, where Brooke personally visits each factory, building long-term partnerships with local artisans. Our slow fashion model allows you to pre-order pieces once our small initial runs sell out, ensuring minimal waste and more thoughtful production.

We take our sustainability seriously. Each piece from AMIRA Collective arrives packaged in eco-conscious, biodegradable bags made from cassava root. Plus, to further support a low-waste lifestyle, we provide reusable tote bags with every purchase—each one crafted with love, so you can use it again and again.

When you wear AMIRA Collective, you’re not just putting on clothes—you’re embracing a story of creativity, care, and a connection to the world around us. Our collections invite you to live boldly, confidently, and with a sense of freedom, knowing you’re wearing something truly special, designed to be cherished and loved for years to come.